Introduction The EU Commission has flexed its muscles yet again to enforce the competition rules in the e-commerce sector announcing on 9th July 2019 that it had fined Sanrio EUR 6.2 million for banning traders from selling licensed products featuring Hello Kitty or other characters owned by Sanrio into other countries within the EEA (Commission Press Release IP/19/3950). E-commerce and the digital markets are fast becoming one of the EU Commission’s top priorities in enforcement activities as the pan-European regulator –Read More–