On 27 March 2014, the UK Competition and Markets Authority (CMA) announced an unspecified, wide ranging competition law investigation into the clothing, footwear and fashion sector.

Unconfirmed reports circulating are that the investigation may relate to geo-blocking. Geo-blocking is the practice of blocking online sales across borders by redirecting international customers back to their own domestic websites or blocking the use of foreign delivery addresses or credit cards. This may be done to prohibit customers from benefitting from favourable exchange rates or lower prices for the same product in less affluent countries.

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